A while ago, I read about the psycholgical effect that kicks in when someone tries to fight for a good cause, but then makes a tiny mistake.
We are very hard on hypocrisy because our brains like when things add up.
I.e. a climate activist with a plastic cup triggers much harder than Elon taking a 5 minute flight in his private jet every other day.
The first feels wrong, while the second just meets our expectations.
I can't stop seeng this everywhere ever since.
We are very hard on hypocrisy because our brains like when things add up.
I.e. a climate activist with a plastic cup triggers much harder than Elon taking a 5 minute flight in his private jet every other day.
The first feels wrong, while the second just meets our expectations.
I can't stop seeng this everywhere ever since.
Doug Webb •
A month or two ago, some people who were due for court, but had went to Bali on holiday - yes, flights.
The social media team did a good spin on it though, saying that meat-eaters and frequent flyers were more than welcome to join in their actions!
Strategy, and strategically ignoring insults, are important.