Yow. A third of the almost-11 million subs the #BrokenTimes touts don't even subscribe to its news. Wonder why.
"Of those 10.8 million subscribers, 3.5 million (or 32%) subscribed only to either its Games, Cooking, Wirecutter, Audio or The Athletic products."
https://pressgazette.co.uk/media_business/new-york-times-non-news-subscriptions-one-third/
"Of those 10.8 million subscribers, 3.5 million (or 32%) subscribed only to either its Games, Cooking, Wirecutter, Audio or The Athletic products."
https://pressgazette.co.uk/media_business/new-york-times-non-news-subscriptions-one-third/
Third of New York Times subscribers don't pay for its news product
Almost a third of New York Times digital subscribers now exclusively subscribe to one of its non-news products, its 2024 annual report shows.Bron Maher (Press Gazette)
