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The idea that a group of the 'great & good' can help the UK engineer an improvement in its 'soft power' seems to me to misunderstand how soft power works.... you don't wield soft power, rather you (global) actions result in soft power when others regard your actions as influential or requiring their adjustment.... so the biggest damage done to the UK's soft power was likely Brexit & no amount of chatting & strategising is going to do much to reverse that!

#SoftPower

https://www.theguardian.com/uk-news/2025/jan/17/cultural-figures-and-royals-to-boost-uk-global-influence-in-soft-power-council
#softpower
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GeofCox
I worked internationally for many years and feel I witnessed the decline of UK soft power as it appeared from abroad. Two huge political mistakes played a big part in this: the Iraq war - which most of the world always regarded as illegal and unconscionable - and Brexit - not just because it was a mistake, but because it was seen everywhere as really stupid.

For 2 or 3 decades I monitored the decline through the disappearance of the BBC from hotel rooms in Europe, Asia and Africa - it went, for instance, from being almost the only really trusted news source in much of Eastern Europe at the end of the 20th century, to irrelevance - and actual disappearance from channel offerings - while other English-language channels - Al-Jazeera, France24 - appeared more and more.
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