👀 Study Finds Consumers Are Actively Turned Off by Products That Use AI
—@Futurism
"When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions," said lead author and Washington State University clinical assistant profess of marketing Mesut Cicek in a statement. "We found emotional trust plays a critical role in how consumers perceive AI-powered products."
https://futurism.com/the-byte/study-consumers-turned-off-products-ai
#ai #aihype #marketing
—@Futurism
"When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions," said lead author and Washington State University clinical assistant profess of marketing Mesut Cicek in a statement. "We found emotional trust plays a critical role in how consumers perceive AI-powered products."
https://futurism.com/the-byte/study-consumers-turned-off-products-ai
#ai #aihype #marketing
Study Finds Consumers Are Actively Turned Off by Products That Use AI
Researchers have found that including the words "artificial intelligence" in product marketing is a major turn-off for consumers.Victor Tangermann (Futurism)
