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One has to reach the photo after paragraph 4 before one comes across the fact that Simon is 'supermarket boss' [sic] of Sainsbury's.

That information should have been in the first two sentences.

#BadJournalism

https://www.independent.co.uk/news/uk/home-news/working-from-home-big-weekly-shop-sainsburys-simon-roberts-b2715856.html