TIL that in 1965, Ford disassembled a Mustang and transported it in four parts to the top of the Empire State Building for publicity. The car was reassembled on the building’s observation deck, showcasing Ford’s knack for innovative marketing.

https://www.motortrend.com/news/1431-1965-ford-mustang-empire-state-building-stunt/
#til #todayilearned
https://www.reddit.com/r/todayilearned/comments/1grj3eb/til_that_in_1965_ford_disassembled_a_mustang_and/