TIL About the 'Sideways Effect'. As a result of some dialogue in the movie Sideways pinot noir production and sales increased while sales of merlot decreased.
https://www.npr.org/sections/thesalt/2017/07/05/535038513/the-sideways-effect-how-a-wine-obsessed-film-reshaped-the-industry
#til #todayilearned
https://www.reddit.com/r/todayilearned/comments/1gteqmj/til_about_the_sideways_effect_as_a_result_of_some/
https://www.npr.org/sections/thesalt/2017/07/05/535038513/the-sideways-effect-how-a-wine-obsessed-film-reshaped-the-industry
#til #todayilearned
https://www.reddit.com/r/todayilearned/comments/1gteqmj/til_about_the_sideways_effect_as_a_result_of_some/
'The Sideways Effect': How A Wine-Obsessed Film Reshaped The Industry
The 2004 movie about an obsessive wine snob helped boost California's pinot noir production by 170 percent. And merlot? The wine so famously maligned in the film has finally bounced back.NPR
