TIL in 1967, the whiskey brand Canadian Club did a "Hide a Case" advertising campaign where they hid 25 cases of their whiskey in exotic locations around the world. There are still 9 cases still hidden with one being above the Artic Circle.

https://en.wikipedia.org/wiki/Canadian_Club#:~:text=In%201967%2C%20Hiram,%5B6%5D
#til #todayilearned
https://www.reddit.com/r/todayilearned/comments/1gae7mr/til_in_1967_the_whiskey_brand_canadian_club_did_a/