TIL the name "Chilean seabass" was invented by a fish wholesaler named Lee Lantz in 1977. He was looking for a name to make the Patagonian toothfish attractive to the American market. In 1994, the U.S. Food and Drug Administration accepted "Chilean seabass" as an "alternative market name" for it.

https://en.wikipedia.org/wiki/Patagonian_toothfish
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https://www.reddit.com/r/todayilearned/comments/1gq390j/til_the_name_chilean_seabass_was_invented_by_a/