TIL legendary advertising executive Rick Sittig created and voiced the "Jack Box" character for Jack in the Box after the fallout from their 1993 E. coli outbreak. The campaign has since become the longest ongoing campaign in the fast food industry
https://www.hatch-mag.com/2017/05/31/jack-box-became-fast-food-pioneer/
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https://www.hatch-mag.com/2017/05/31/jack-box-became-fast-food-pioneer/
#til #todayilearned
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How Jack in the Box Became a Fast Food Pioneer | Hatch
You might not know Jack in the Box–the fast-food giant–has humble beginnings in San Diego, and has been based here for almost 70 years.Hatch
