Great opening by Svea pointing at how #PayOrOK models make #privacy a privilege for those who can afford to pay.

She rightly slams #RealTimeBidding #RTB as a #nationalsecurity risk on top of a #privacy violation and calls out the @EUCommission's push for "#simplification" that threatens achievements like #GDPR.

"A global spy tool exposed the locations of billions of people to anyone willing to pay. A Catholic group bought location data about gay dating app users in an effort to out gay priests. A location data broker sold lists of people who attended political protests.

What do these privacy violations have in common? They share a source of data that’s shockingly pervasive and unregulated: the technology powering nearly every ad you see online.

Each time you see a targeted ad, your personal information is exposed to thousands of advertisers and data brokers through a process called “real-time bidding” (RTB). This process does more than deliver ads—it fuels government surveillance, poses national security risks, and gives data brokers easy access to your online activity. RTB might be the most privacy-invasive surveillance system that you’ve never heard of."

https://www.eff.org/deeplinks/2025/01/online-behavioral-ads-fuel-surveillance-industry-heres-how

#Privacy #Surveillance #CyberSecurity #AdTargeting #DataProtection #DataBrokers #DataBrokerage #RTB