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A new era of lies: Mark Zuckerberg has just ushered in an extinction-level event for truth on social media

Not really. It has been there for many years, Musk got in first anyway.Let us face it, social media (whisper it Mastodon included) are only or should be only, a means of allowing people to talk, exchange (in my experience) dug and mountain photos with the odd joke. The mistake was in treatubg them as 'news'.

https://www.theguardian.com/commentisfree/2025/jan/07/new-era-of-lies-mark-zuckerberg-meta-social-media

#Twatter #X #Farcebook #Jokes #News #Nonsense
I think Musk went in with second mover advantage. He bought Xitter to use it and not to make money directly from it. In that sense he was a first mover - direct polics rather than just cash.
I suspect you are right there. Musk a 'pup' and then decided to use it to his advantage (which he has done). Zuckeberg has realised he is behind the times.