In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies
56% of Gen Zs and 43% of millennials surveyed find social media content “more relevant than traditional TV shows and movies,” and roughly half feel a stronger personal connection to social media creators than to TV personalities or actors.
#hollywood #TV #movies #media #streaming #hollywood #business
https://www.hollywoodreporter.com/business/business-news/deloitte-gen-z-creator-content-streaming-price-1236171227/
56% of Gen Zs and 43% of millennials surveyed find social media content “more relevant than traditional TV shows and movies,” and roughly half feel a stronger personal connection to social media creators than to TV personalities or actors.
#hollywood #TV #movies #media #streaming #hollywood #business
https://www.hollywoodreporter.com/business/business-news/deloitte-gen-z-creator-content-streaming-price-1236171227/
Deloitte Study Says Gen Z Skipping Film and TV for Creator Content
A new Deloitte study shows that Gen Zers are choosing social and creator-driven content over big-budget entertainment, as consumers overall feel a price pinch over streaming.Alex Weprin (The Hollywood Reporter)
