"Advertising falls flat with autistic people."
Does anyone have ideas as to why?
🤔
#AskingAutistics
#ActuallyAutistic
#Neurodivergent
#AuDHD
Does anyone have ideas as to why?
🤔
#AskingAutistics
#ActuallyAutistic
#Neurodivergent
#AuDHD
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Kat •
What we want are the facts and the specs. Also honesty about what it doesn't do or have.
Take this Dremel ad, for example: https://www.youtube.com/watch?v=hgKLhzArQTI
I'm sure the version I saw had a northern English voiceover, but it did contribute to me buying a Dremel.
- YouTube
www.youtube.comKat •
That isn't how we* work.
Leaving aside surveillance capitalism, there are three main purposes for advertising:
- Making people aware of your offering.
- Manipulating people into choosing your offering over those of your competitors, regardless of what's actually a better fit for the customer.
- Manipulating people into buying a solution to a problem they don't actually have.
Only the first of these is of interest to autistic folk.We're more likely to go looking for a solution to a problem we've recognised. Want to sell to us? Make the best solution to your chosen problem, and make it easy for us to find out about it.
It's not so great but you want to persuade people to buy it anyway? Stop being part of the problem.
*Through all of this, I'm generalising from myself and my friends, on the basis that it'll be general enough.
Hugs4friends ♾🇺🇦 🇵🇸😷 hat dies geteilt
Hugs4friends ♾🇺🇦 🇵🇸😷 •
I mostly know what I want. I prefer to shop for things personally. Fussing at me, will lose them a sale. Trying to sell me more than I want, is met with polite disinterest...or a curt 'no, thank you'.
Katy Elphinstone •
https://www.psychologytoday.com/us/blog/the-fallible-mind/201708/why-advertising-falls-flat-in-individuals-autism
I've got a couple of my own thoughts... just to add to that... 😊
What if a certain mindset and "disability" made you a savvier consumer?
Richard E. Cytowic M.D. (Psychology Today)Katy Elphinstone •
2. Perhaps a different kind of advertising would work better on autistics, since our brains work a bit differently?
*https://neurolaunch.com/autistic-sense-of-justice/
Understanding the Autistic Sense of Justice
NeuroLaunch editorial team (NeuroLaunch.com)Roknrol •
If the Coke commercial said, "Buy coke! It tastes like malted battery acid but it's the best tasting soda around!" I'd be more inclined to buy a coke.
"Hyundai - the cheapest new car you can buy and it probably won't fall apart in a year"
"Levi's: We recommend that you don't wash them. Imagine the savings in laundry soap and water!"
Etc
MiniMia 🏴 🇵🇸 •
Coke: "We sponsor and profit from genocide".
Hyundai: "Our cars are cheap but our heavy machinery bulldozes Palestinian homes in the West Bank"
Levi's: "Never knowingly made without slave labour"
etc.
Katy Elphinstone •
@roknrol
MiniMia 🏴 🇵🇸 •