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"Advertising falls flat with autistic people."

Does anyone have ideas as to why?

🤔

#AskingAutistics
#ActuallyAutistic
#Neurodivergent
#AuDHD
#actuallyautistic #neurodivergent #askingautistics #audhd
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Kat
It's usually all about the features and benefits, with lots of emotional manipulation. It's not that emotion, especially humour, isn't helpful; it's the manipulation and glossing-over that's a problem.

What we want are the facts and the specs. Also honesty about what it doesn't do or have.

Take this Dremel ad, for example: https://www.youtube.com/watch?v=hgKLhzArQTI
I'm sure the version I saw had a northern English voiceover, but it did contribute to me buying a Dremel.

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Katy Elphinstone
There are some good ones given here!
https://www.psychologytoday.com/us/blog/the-fallible-mind/201708/why-advertising-falls-flat-in-individuals-autism

I've got a couple of my own thoughts... just to add to that... 😊

What if a certain mindset and "disability" made you a savvier consumer?

Individuals with autism may be impervious to misleading marketing.
Richard E. Cytowic M.D. (Psychology Today)
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Katy Elphinstone
1. My feeling is we have generally got a kind of allergy to any form of manipulation or persuasion?*

2. Perhaps a different kind of advertising would work better on autistics, since our brains work a bit differently?

*https://neurolaunch.com/autistic-sense-of-justice/

Understanding the Autistic Sense of Justice

Explore the unique perspective of justice in autism, its origins, benefits, challenges, and how to support autistic individuals effectively.
NeuroLaunch editorial team (NeuroLaunch.com)
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Roknrol
I embrace advertising that is honest.

If the Coke commercial said, "Buy coke! It tastes like malted battery acid but it's the best tasting soda around!" I'd be more inclined to buy a coke.

"Hyundai - the cheapest new car you can buy and it probably won't fall apart in a year"

"Levi's: We recommend that you don't wash them. Imagine the savings in laundry soap and water!"

Etc
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