Google is under siege:
"People are increasingly getting answers from artificial intelligence. Younger generations are using other platforms to gather information. And the quality of the results delivered by its search engine is deteriorating as the web is flooded with AI-generated content."
For "other platforms", think TikTok (for info) and Amazon (for goods).
Fascinating piece, with good links to follow for more.
https://apple.news/A1Dk4WVHSSHqAaXcKL2Z03g
Google #Search #Advertising
"People are increasingly getting answers from artificial intelligence. Younger generations are using other platforms to gather information. And the quality of the results delivered by its search engine is deteriorating as the web is flooded with AI-generated content."
For "other platforms", think TikTok (for info) and Amazon (for goods).
Fascinating piece, with good links to follow for more.
https://apple.news/A1Dk4WVHSSHqAaXcKL2Z03g
Google #Search #Advertising
Analysis | Googling Is for Old People. That’s a Problem for Google. — The Wall Street Journal
And it’s not just demographics that are weighing on the search giant. Its core business is under siege from pressures that threaten to dismantle its ecosystem of search dominance and digital advertising.apple.news
