Yesterday, I mentioned missing Jony Ive's voice in Apple marketing material, and his vision in Apple product design.

Then I saw this piece from @gruber lusting after the new Sigma BF camera:

https://daringfireball.net/linked/2025/02/24/sigma-bf

SO reminds me of something Jony would have built. And do watch this Sigma BF detail video. That voiceover so reminds me of Sir Jony.

https://www.youtube.com/watch?v=N3aWpngPnFI
Apple #Design #Photography