Here's a brilliant article about the opaque and broken world of programmatic advertising.

These platforms truly are a cesspit.

They are causing billions of ad dollars from reputable brands to be pumped into disinformation sites.

Meanwhile, ads are systematically blocked from appearing on reputable news sites that have articles that include words like "Palestine", "black", or "gay".

And the biggest player in this industry? Google!

Just another way Google is enshittifying the internet for profit.

https://www.wired.com/story/death-of-truth-misinformation-advertising/

#tech #technology #marketing #adtech #Google #enshittification