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So, apparently targeted advertsing may be coming to #Bluesky...

https://techcrunch.com/2024/12/05/bluesky-ceo-jay-graber-is-reshaping-social-media-but-advertising-isnt-off-the-table/?guccounter=1

This is not a surprise at all, and has been predicted for a while. Despite the protestations from Bluesky enthusiasts saying that selling domain names was going to do it, the BS business plan never made any sense.

And now they are paying for server costs for 20+ million users and watching their $15M investment from Blockchain Capital et al. dwindle.

Reality bites, and it bites hard.

Bluesky CEO Jay Graber isn't ruling out advertising | TechCrunch

Bluesky has blown up this year thanks to a vibrant community of posters, user customization choices, and a decentralized protocol that doesn't lock users
Maxwell Zeff (TechCrunch)
#bluesky
Dieser Beitrag wurde bearbeitet. (3 Monate her)
The Nexus of Privacy
they’ve always been careful not to rule out advertising so I doubt anybody there is surprised by this. A lot depends on market conditions when they do their next raise - they were smart to close the $15 M when they did, and my guess is their server costs won’t eat into that too quickly, but then again they’re hiring 100 contract trust and safety people and that might be just the tip of the iceberg. It wouldn’t surprise me if they try some kind of premium subscription before advertising but it’s hard to know far get they can get with that. Time will tell!
Hrefna (DHC)
Honestly in their position I wouldn't be quick to make promises that end up needing to be reevaluated later either. Especially when the reaction will be _so much_ worse if they say one thing and do another later on.

They don't have a reliable funding model yet and until they do I'd expect that they will leave options open, to tempt investors with future possibilities if nothing else.

@mastodonmigration
@Mastodon Migration
Mastodon Migration
"Reliable funding model" makes it sound like alchemy. They are spending more than they are taking in, by a lot. They will need to make money somehow to stay in business or keep getting diluted by future investment. It's just business.
Nicole Parsons
The billionaires behind Truth Social, TikTok, Threads, Twitter & Bluesky have enough individual wealth to keep these platforms going without making any revenue from subscriptions, advertising, or data brokerage sales
https://www.theguardian.com/us-news/article/2024/may/20/trump-truth-social-loss

Musk's Twitter investors willingly took a $24 billion dollar loss to buy a US election
https://www.washingtonpost.com/technology/2024/09/01/musk-twitter-investors-underwater/

The collateral payoffs are so huge, they need not make any revenue, ever
https://www.al-monitor.com/originals/2024/05/saudi-prince-alwaleed-bin-talal-invests-elon-musks-24b-ai-startup

Saudi Prince Alwaleed bin Talal invests in Elon Musk’s $24B AI startup

Kingdom Holding Company also holds a stake in Elon Musk’s social media platform X, formerly Twitter.
Jack Dutton (Al-Monitor: The Middle Eastʼs leading independent news source since 2012)
LukefromDC
Glad I have #nobridge set on my profile if Bluesky is going to start doing trackers, data sale, and targetted ads. I ban targetted ads and trackers without exception from every device I own.
#nobridge
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