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Beiträge, die mit Fingerprinting getaggt sind
"Privacy campaigners have called Google's new rules on tracking people online "a blatant disregard for user privacy."
Changes which come in on Sunday permit so-called "fingerprinting", which allows online advertisers to collect more data about users including their IP addresses and information about their devices.
Google says this data is already widely used by other companies, and it continues to encourage responsible data use.
However the company had previously come out strongly against this kind of data collection, saying in a 2019 blog that fingerprinting "subverts user choice and is wrong."
But in a post announcing the new rule changes, Google said the way people used the internet - such as devices like smart TVs and consoles - meant it was harder to target ads to users using conventional data collection, which users control with cookie consent."
https://www.bbc.com/news/articles/cm21g0052dno
#Google #AdTech #Privacy #Fingerprinting #DataProtection
Changes which come in on Sunday permit so-called "fingerprinting", which allows online advertisers to collect more data about users including their IP addresses and information about their devices.
Google says this data is already widely used by other companies, and it continues to encourage responsible data use.
However the company had previously come out strongly against this kind of data collection, saying in a 2019 blog that fingerprinting "subverts user choice and is wrong."
But in a post announcing the new rule changes, Google said the way people used the internet - such as devices like smart TVs and consoles - meant it was harder to target ads to users using conventional data collection, which users control with cookie consent."
https://www.bbc.com/news/articles/cm21g0052dno
#Google #AdTech #Privacy #Fingerprinting #DataProtection
Fingerprinting: Critics say Google rules put profits over privacy
Google is allowing advertisers to collect more personal information, which is harder for users to control.Imran Rahman-Jones (BBC News)
"The UK’s data protection regulator has criticised Google over its decision to allow advertisers to use technology to track users which is harder to control or block.
The Information Commissioner’s Office (ICO) said Google’s decision was “irresponsible” and accused the company of a U-turn, having previously prohibited the use of so-called fingerprinting technology.
Fingerprinting involves collecting pieces of information about a device’s software and hardware which can be combined to uniquely identify a device and its user – and the ICO has warned that this technology is harder to wipe than clearing cookies or site data from a web browser, meaning users could continue to be identified by advertisers."
https://www.independent.co.uk/business/ico-criticises-google-over-irresponsible-advertising-tracking-change-b2667072.html
#UK #ICO #Google #AdTracking #FingerPrinting #DataProtection #Privacy
The Information Commissioner’s Office (ICO) said Google’s decision was “irresponsible” and accused the company of a U-turn, having previously prohibited the use of so-called fingerprinting technology.
Fingerprinting involves collecting pieces of information about a device’s software and hardware which can be combined to uniquely identify a device and its user – and the ICO has warned that this technology is harder to wipe than clearing cookies or site data from a web browser, meaning users could continue to be identified by advertisers."
https://www.independent.co.uk/business/ico-criticises-google-over-irresponsible-advertising-tracking-change-b2667072.html
#UK #ICO #Google #AdTracking #FingerPrinting #DataProtection #Privacy
ICO criticises Google over ‘irresponsible’ advertising tracking change
The UK’s data protection regulator has criticised the tech giant over its decision to allow advertisers to ‘fingerprint’ user devices for tracking.Martyn Landi (The Independent)