Something we’re taught as physicians is that when talking w/ a distressed patient, you can’t meet #emotion with information

You have to meet emotion w/ acknowledgement & validation. Only then can the emotion fade & the brain receive information

Just thinking about this in context of the U.S. election

Maybe campaigns need to start employing experts on human emotion & behavior, not only information

Especially when #fascism harnesses that worst of human emotions (hate)

#DontLetHateWin