Back in the Seventies, when inflation was running at a rate that would make the modern customer's hair curl, they introduced "generic canned goods" that were a simple white label with just the name of the contents on the can.
A bit garish? Coop in Sweden used to have a brand called Blåvitt (blue-white). Plain white packaging with a blue rectangle with the product name in white. Then they started going all post-modernism and lost that strong cohesive low-cost branding. Meh.
ErgonWolf •
mhoye •
Gurre Vildskägg •
Coop in Sweden used to have a brand called Blåvitt (blue-white). Plain white packaging with a blue rectangle with the product name in white.
Then they started going all post-modernism and lost that strong cohesive low-cost branding. Meh.
Seiðr •
Bob Thomson •
acm •
wrosecrans •
Susan Calvin •