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"Without federal legislative action, many US states are taking privacy matters into their own hands.

In 2025, eight new state privacy laws will take effect, making a total of 25 around the country. A number of other states—like Vermont and Massachusetts—are considering passing their own privacy bills next year, and such laws could, in theory, force national legislation, says Woodrow Hartzog, a technology law scholar at Boston University School of Law. “Right now, the statutes are all similar enough that the compliance cost is perhaps expensive but manageable,” he explains. But if one state passed a law that was different enough from the others, a national law could be the only way to resolve the conflict. Additionally, four states—California, Texas, Vermont, and Oregon—already have specific laws regulating data brokers, including the requirement that they register with the state.

Along with new laws, says Justin Brookman, the director of technology policy at Consumer Reports, comes the possibility that “we can put some more teeth on these laws.”

Brookman points to Texas, where some of the most aggressive enforcement action at the state level has taken place under its Republican attorney general, Ken Paxton. Even before the state’s new consumer privacy bill went into effect in July, Paxton announced the creation of a special task force focused on enforcing the state’s privacy laws. He has since targeted a number of data brokers—including National Public Data, which exposed millions of sensitive customer records in a data breach in August, as well as companies that sell to them, like Sirius XM."

https://www.technologyreview.com/2025/01/07/1109301/privacy-protection-data-brokers-personal-information/

#USA #Privacy #DataProtection #DataBrokers #DataBrokerage