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Some real numbers related to self-publishing a book 3 weeks post release:

My books are avail in wide distribution, as ebook & in print.

This is my 9th published novel.

Production costs: approx $5,000 includes editing, cover art, book bub new release email, SFWA new release email, & netgalley x 1 mo.

I am able to do print/ebook formatting, so no cost.

ebooks sold since 2/10: 115
print books sold: 25

Total earnings to date: $465.00

(Continued)

#IndiePub @indieauthors
@indieauthors With the exception of 1 of my novels, which somehow caught the eye of Amazon's algorithm in its release week in 2014 & went on to sell a LOT of copies, this is pretty typical.

I don't do a lot of promo, paid or otherwise. I don't do ads. I have a newsletter w/approx 1000 subscribers, was interviewed on a podcast & by a few other folks on youtube.

This is what I expected for a new book *years* after my last release.

(cont)
I share this stuff because I think folks only hear about the uber successful books.

My metric for success is twofold.

Quantitative: If I earn out my productions expenses within a year.

Qualitative: If I get emails from readers that the story has moved.

I'm not in publishing to earn a living. If I needed to support my family, I'd still be working as a physical therapist.

Would it be nice to really break out? Yeah. Maybe.

(cont)
I'm a *very* private person who is also #ActuallyAutistic & I know writers who've crashed & burned after a book of theirs broke out. I'm not sure I would do well with any kind of fame.

Honestly? I'm happy with slow & steady sales with the occasional dopamine hit of a lovely email.

So much of this creative thing is about setting one's own expectations. I feel more than fortunate to have the time & support to write.

(fin)
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Oops. One more:

If you enjoy a creator's work, please do tell them. That dopamine hit is huge. Seriously - I can't overstate it. It makes the weeks/months/years of creation feel worth it.