Subliminal Class Warfare - Give voice to the already powerful to surreptitiously to oppress the less powerful:
"In an effort to understand the media diet of a generation, Bloomberg watched and analyzed over 2,000 videos from nine prominent YouTubers.
Reporters reviewed nearly 1,300 hours of footage from their channels, mapped out the podcasters’ guest networks and quantified the frequency of key political messages that they distributed to tens of millions of subscribers each day.
To hear them tell it, America is in a desperate place, destabilized by soaring inflation, migrants streaming across the border and the beginnings of a third world war. Gender politics have gotten out of hand while schools and the medical establishment duped the public. The same messages were communicated in Trump’s inaugural address on Monday. Now that Trump is back in power, the broadcasters are well-positioned to help build support for his political agenda, transforming grievances into policy that could have lasting effects even beyond Trump’s term in office.
In the months leading up to election, hosts had more politicians and pundits on their shows and discussed the issues more frequently. Of the broadcasters’ videos that reached over 1 million views on YouTube during the time span Bloomberg reviewed, more than a third of videos mentioned voting or the US elections — often with the host explicitly calling on listeners to vote."
https://www.bloomberg.com/graphics/2025-youtube-podcast-men-for-trump/
#USA #Trump #Podcasts #YouTube #Influencers #Propaganda #Ideology #MediaManipulation
"In an effort to understand the media diet of a generation, Bloomberg watched and analyzed over 2,000 videos from nine prominent YouTubers.
Reporters reviewed nearly 1,300 hours of footage from their channels, mapped out the podcasters’ guest networks and quantified the frequency of key political messages that they distributed to tens of millions of subscribers each day.
To hear them tell it, America is in a desperate place, destabilized by soaring inflation, migrants streaming across the border and the beginnings of a third world war. Gender politics have gotten out of hand while schools and the medical establishment duped the public. The same messages were communicated in Trump’s inaugural address on Monday. Now that Trump is back in power, the broadcasters are well-positioned to help build support for his political agenda, transforming grievances into policy that could have lasting effects even beyond Trump’s term in office.
In the months leading up to election, hosts had more politicians and pundits on their shows and discussed the issues more frequently. Of the broadcasters’ videos that reached over 1 million views on YouTube during the time span Bloomberg reviewed, more than a third of videos mentioned voting or the US elections — often with the host explicitly calling on listeners to vote."
https://www.bloomberg.com/graphics/2025-youtube-podcast-men-for-trump/
#USA #Trump #Podcasts #YouTube #Influencers #Propaganda #Ideology #MediaManipulation
