Journalists often need to speak to experts for their stories. Money traditionally doesn't change hands — the expert, whether they're a political scientist or a dermatologist, builds their media profile, while the journo gets the quotes they need. But according to the Press Gazette, there are now some agencies that charge brand PRs to make those connections, and the "experts" they are quoting may be AI, rather than real people. "Laura Purkess, consumer features editor and consumer champion for The Sun, says she receives what appears to be AI-written copy in large batches from one particular PR following Responsesource requests. The PR has no surname or agency name and frequently posts three or more ready-written comments on virtually any subject within less than an hour of the request being posted."

https://flip.it/q9eWHO

#Media #Journalism #UKMedia #ArtificialIntelligence #AI #MediaIndustry