Nike needs to get back its obsession with sport, says new boss

I would not normally post this (archived ) article but it is running related. Despite the headline what he really means is profitability. Nike have not been very interested in running for a long time. I seem to remember wearing a decent pair of shoes years ago, but more robust, environmentally and ethically acceptable shoes are available.

http://archive.today/2024.12.20-091336/https://www.thetimes.com/business-money/companies/article/nike-needs-to-restore-its-obsession-with-sport-says-new-boss-kvlsj89hl

#running #nike #profits