"“The AI era,” Sara Fischer writes in Axios, “is proving lucrative for media publishers looking to offset a slowdown in ads and subscription fatigue.”

My prediction for 2025 is that this will not be true for most news organizations, because they’ll find that no technology companies are interested in paying for their content. While in one sense unwelcome, recognizing this upfront might help focus editorial thinking on what really does matter — offering something people are willing to pay attention to and perhaps even pay for.

Yes, we’ve seen a spate of deals between various publishers and technology companies developing artificial intelligence, including deals for training data, inference, and more. But we are talking dozens of deals in a world with many thousands of news publishers. And looking at who these deals involve, the bulk of them are large English-language publishers, often upmarket ones. Most news organizations, however, are not large or upmarket. And globally, of course, most are not English-language."

https://www.niemanlab.org/2024/12/publishers-find-the-ai-era-not-all-that-lucrative/

#AI #GenerativeAI #Journalism #Media News