I found this review at @niemanlab of research done on journalist use of social media (specifically the New York Times before and after a management memo) was interesting. It touches on engagement and I also appreciated the insights into media mobile apps (probably not a good investment) and value to journalists in being on social media
https://www.niemanlab.org/2025/02/if-you-ask-new-york-times-reporters-to-spend-less-time-on-twitter-will-they-spoiler-yes/ #Media #Journalism #News #Engagement
https://www.niemanlab.org/2025/02/if-you-ask-new-york-times-reporters-to-spend-less-time-on-twitter-will-they-spoiler-yes/ #Media #Journalism #News #Engagement
If you ask New York Times reporters to spend less time on Twitter, will they? (Spoiler: yes)
An analysis of more than 185,000 tweets by New York Times staffers showed they got less opinionated — and less frequent overall — when a management memo asked the newsroom to scale back the takes.Nieman Lab
