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Guess they think they know their target audience - cashed up gen-Xers. As an aged Green Day fan - they can GET FUCKED. Even if I could afford 500 bucks I'd not go to any gig that uses this pricing practice. Fucking douche bags.
"demand-driven pricing mitigates the problem of ticket scalping, when tickets are bought – often by AI bots – and resold at inflated prices."

That's an interesting take isn't it.

"We're stopping tickets being sold by third parties at inflated prices by inflating the price."